ABOUT US
Who We Are
Maximum Beverage Marketing is owned and managed by Deborah Maxey and Rachel Pool, two Texas natives with more than 30 years in the food and beverage industry. We run retail samplings, events, bartending, and merchandising for beer, wine, spirits, and THC beverage brands across the state.
We hand-pick every person we send, so your product is represented by someone who knows it, knows the account, and knows how to sell it.
Two owners who still work the floor.
We bring more than 30 years in the food and beverage industry to the Texas market. That experience is the reason a supplier can hand us a market and stop worrying about it.
We were early in Texas craft beer, the first demo company here built around craft beer expertise, and the first to promote THC beverages in the state. Today that same expertise covers seltzers, ready-to-drink cocktails, and THC beverages. When a new category arrives, we have usually already been working it.
We are fully insured and hold the TABC Promotional Permit that Texas law requires to pour samples, and every person we send into a store or an event holds a TABC Server’s Permit and is a trained product expert. Our Marketing Specialists are knowledgeable, easy to be around, and genuinely sales-minded, which is a harder combination to hire for than it sounds.
Deb and Rachel are friends who founded Maximum Beverage Marketing together out of a shared passion for the food and beverage industry. Both have deep Texas roots, and they built the company around the state they know best.
Owners
Our Team at Work
A few recent demos from across Texas, from craft beer and cider to wine and hard seltzer. Every one of them set up, staffed, and run by our people.
CERTIFICATIONS
TABC Promotional Permit
Cicerone Certified Beer Server
WSET Level 2
Every Marketing Specialist holds a TABC Server’s Permit
Fully insured